Issue #13

CMOs AND THE ENTIRE FREAKIN’ EXPERIENCE: Now Comes the Metaverse

THREE QUESTIONS: John Solomon, CMO of Therabody

THE EXPERIENCE PROGRESSION: From Memorable to Transformative

INSIGHT UBER ALLES: Great Creative Comes from Great Strategy

THREE QUESTIONS: Paul Aaron, CEO of Addition

OH GOOD, NFTS ARE CRASHING: But Big Brands Are Building

TO THE MOON: Notable News in Experience and Web3

ELON’S $44B BET ON WEB3: X.com Marks the Spot

POAPs: A New Tool to Grow Audiences

GOOD VIBRATIONS: Sound Immersions Across the World

THE END: Designing Amazing Experiences

.SWOOSH: A Phygital Playbook

THE NEW FANDOM: How to Treat Customers Like Fans

ART BASEL MIAMI: Roundup

NOTABLE IDEAS: Stuff we like

BRAIN FOOD: Stuff we read